Contents

Executive Summary

I.    Introduction

1.1    Objectives of this study
1.2    On the organization of the research

II.    Background

2.1    Environmental Importance of Khao Yai
2.2    Tourism in Khao Yai

III.    Evaluating the Benefits of Khao Yai National Park : A Conceptual Framework

3.1    Measuring of Benefits

Use and Non-Use Value

3.2    Method of Measurement

Contingent Valuation Method (CVM)
Travel Cost Method (TCM)

3.3    Literature Review
3.4    Studies Related to Khao Yai

IV.    Estimating Non-Users' Benefits : A Contingent Valuation Survey

4.1    Survey Methodology

Sampling of Non - Users
Questionnaire for Non - Users

4.2    Profile of Non-Users
4.3    Non-Users: Willingness to Pay to Protect Khao Yai National Park

1.    The National Park: What is being valued?
2.    Willingness to pay to protect the Park
3.    A Framework for validating stated WTP bids
4.    Testing the validity of the WTP bids
5.    A Discussion of possible biases

V.    Estimating Park Users' Benefits

5.1    Park User Survey Methods

Sampling of Park Users
Questionnaire for Users

5.2    Park User Profile
5.3    Estimating Recreational Benefits : A Travel Cost Study

Specifying the Trip Generation Model
Estimating Consumer Surplus from the Travel Cost Method

5.4    Analysis of Park Users' WTP to Protect the Park

1.    The National Park: What is being valued?
2.    WTP for the Park
3.    A Framework for validating WTP bids
4.    Testing the validity of the WTP bids
5.    Potential biases

VI.    Aggregating Benefits from Use and Non-Uses Values at the National Level

6.1    Urban Non-Users
6.2    Park Users

VII.    Other Benefits and Costs

7.1    Economic Benefits of Through-traffic

Road Users Profile
Revenue from entrance fees

7.2    Educational and Scientific Benefits
7.3    Other Benefits
7.4    Opportunity Cost of Khao Yai National Park
7.5    Foregone Benefits of Villagers

VIII.    The Cost of Park Maintenance

IX.    Evaluating Park Services

9.1    Preferred Activities
9.2    Evaluating Park of Services
9.3    Requirements of New Services

X.    Reconsidering the Entrance Fee

10.1    WTP a Higher Entrance Fee for Current Services
10.2    WTP Increases in the Entrance Fee for Improved Services

XI.    Estimating WTP and Entrance Fee for Foreign Visitors

XII.    Summary of Findings, Conclusions and Policy Recommendations

12.1    Main Findings
12.2    Conclusions
12.3    Policy Recommendations

References
Appendix A    Questionnaire for Non-User
Appendix B    Questionnaire for Park User
Appendix C    Village-Park Interaction